Since I purchased the Pulp Fiction soundtrack on cassette tape as a kid, I have been interested in the field of music supervision. I was always very aware of the way music can affect the overall mood and tone of the visual it is synched with. As a film student, I experimented with audio visual combinations to further understand the psychology behind this. These experiments furthered my love of music which led to my career as a DJ, where I was able to build relationships in the music industry, and further my education and collection of music. This knowledge of the music and film industry has given me an innate ability to find the right track for any moment, and a great understanding of the business behind the scenes.
NEW MONEY SUPERBOWL LAUNCH
I discovered the track "Confident" by Demi Lovato months before it was released, then worked with Label and Publisher to negotiate a very complicated license for the only Superbowl spot produced by CP+B in 2016.
This was a fun opportunity to work with a music house to do a sound alike cover of a classic. Track by JSM.
Q30 BORN TO CHALLENGE
After many rounds of searching, I threw in a wildcard track that was off brief. It was quickly approved once the client saw how well it fit. Licensed for EMEA.
COMMERCIALIZER: PERFUME + 80s ACTION MOVIE TRAILER
Teamed up with Comma Music on this one. Did an edit of the classic "Habanera" for the perfume spot so that the hits in the track synched with the action to create satyrical poke at a traditional fragrance spot. For the Action Movie Trailer we took a stab at the over the top trailer music from 80s classics, creating some really funny moments.
STEPHEN CURRY: BEYOND THE SHADOWS
For this series of 3 player films(Curry, Harden, and Davis), we worked with Squeak-E-Clean Music to create some awesome original compositions that each have a very unique feel relative to each player/spot.
JAMES HARDEN: BELIEVE
ANTHONY DAVIS: THE RISE
SPIKE LEE: STORY IS EVERYTHING
NBA2K allowed us to choose a track from the game soundtrack for this one and we landed on "Made You Look" by Nas to bring that real classic hip hop vibe.
Fruit of the loom
"No Diggity" by Blackstreet was an insanely difficult track to license with over 12 parties involved, however, it was totally worth the effort to put this spot over the top.
This was only a library track, but the magic came when I suggested to let the music drop out when he kicks the guy. Comic gold.
This mocumentary was full of library tracks and an all original rap song about "See Through Threads", created by Jinglepunks.
CAPTAIN OBVIOUS RUNS FOR PRESIDENT: ANNOUNCEMENT
Had to go with the classic presidential vibe for the Announcement spot(no longer online). Found some public domain library tracks to help keep the budget down. We did a short clip for every state that contained state specific music as well as our presidential sting over the end card. This was a fan favorite.